Under Armour Case Study - 1946 Words

Case Study: Under Armour 1. How strong are the competitive forces confronting Under Armour, Nike, and The adidas Group? Do a five- forces analysis to support your answer. †¨ The analysis of the Porters five forces are very important to business entities. Based on the analysis a business can evaluate their current position and positions that they plan to progress towards as it relates to the industry they are operating in. The following is my five forces analysis of the competitive forces confronting the companies that operate in the industry that Under Amour, Nike and Adidas operate in. Competitive Rivalry: There are many companies in the sports apparel, footwear and accessories industry, such as Nike, Adidas, Puma,†¦show more content†¦Therefore it makes it hard for companies like Nike, Adidas and Under Amour etc. to be able to have power over the customers. If a buyer is dissatisfied with any company in the industry; that buyer can easily switch to another company to acquire the products that they need. Threat of Substitution: The threat of substitutes in this industry is high in my opinion. I say this because there are so many companies in the industry that have varying sports apparel, footwear and accessories. Customers can easily substitute one product by using another similar product of another company. At first I thought that Under Armor would be an exception to this but then I realized that they don’t have exclusive deals with the manufacturers that they acquire their fabrics from to make their products. Therefore if one of its rivals ever wanted to they could possible acquire some of the innovative fabric that Under Armour uses and then use the fabric you produce similar products. Threat of New Entry In my opinion the threat to new entry into this industry is low. I say it is low because it will require a high amount of capital in order to get established in the industry. Furthermore it takes a lot of resources, innovation, financing and marketing in order to maintain your company so it cab be able to compete with the juggernauts of the industry. The knowledge of this would deter many companies from trying to enter the industry. Thus diminishingShow MoreRelatedCase Study : Under Armour, Inc.956 Words   |  4 PagesINTRODUCTION Under Armour is a company started by Kevin Plank in 1996 in a basement. The company went public in 2006 raising a total of $153 million as equity. From a small private company to a multi-billion generating organisation, Under Armour had to overcome numerous challenges including financial difficulties and sales growth. The founder started with premium quality sports clothes and today the company specialises in diverse sportswear and apparel. Through the development of new hi-techRead MoreUnder Armour Case Study Analysis1292 Words   |  6 PagesUnder Armour Case Study Today s companies may struggle with developing and maintaining a strategy to ensure long-term success in the current global marketplace. Under Armour is no exception, they desire to challenge industry titans, Nike and Adidas, and seize market share in the demanding sports apparel arena. Explored in detail, Under Armour’s strategy through examination of the company’s history, mission, influences, and capabilities along with recommendations, based on a study by Arthur A. ThompsonRead MoreUnder Armour Case Study Analysis1394 Words   |  6 Pages Under Armour Case Study The original of Under Armour is KP sports, which is founded in 1996 by Scott Plank. He is a former college football player. Under Armour is a rising company in the sports apparel industry whose mission is to â€Å"Make all athletes better through passion, science and the relentless pursuit of innovation†. Under Armour was an indigenous innovator in the sports apparel industry by creating sports apparel using synthetic materials as an alternative to natural fibersRead MoreCase Study : Under Armour Case955 Words   |  4 Pages Under armour case 1. What is the task or problem facing the company? The main problems for Under Armour Inc is to maintain a sustainable place in a competitive market. The sports apparel market already has strong companies leading profits. Nike Inc., Columbia Sportswear Company and Adidas AG are the largest direct competitors to Under Armour. Under Armour has had a big challenge to create their own brand that would be in demand with the consumer while competing against already wellRead MoreEssay Under Armour Case Study1291 Words   |  6 PagesIn order to beat its competitors, Under Armour Company can engage in market sensitive fresh product invention. New products are more likely to draw curiosity amongst the populations especially if they commensurate well with the prevailing trends (Hill Jones 2009, p. 308). UA concentrated on the outside-in (market responsive) approach to carry out its strategies. It is reported that it sourced unique synthetic materials and employed on field product development. This enabled it to create theRead MoreACCT 6015 Project 1 S745 Words   |  3 Pagesï » ¿ ACCT 6015 PROJECT 1: UNDER ARMOUR PRANIL BALRAM NAZAR BASHAMOV SAM LEE MATT STIMSON KEITA TAKARADA 18 NOVEMBER 2014 1. We chose to study Under Armour because of their explosive growth over the last five years in a very competitive industry. From a marketing standpoint, it is quite apparent that the company is doing well and one could assume that because the firm appears to have had great success in aggressively expanding their market share, they are by extension creating valueRead MoreOutline Of A Business Strategy Essay1713 Words   |  7 Pages Yvhanna Abou Samra Global Mkt And Adv Under Armour ADM 453 Section A Fall 2015-2016 2012-1130 TABLE OF CONTENTS Commencing on Page Part 1 ____ I. Introduction : A. History 3 II. Brand Foundation : a. Brand Architectural 3 b. Logo 3 c. Global Presence 4 d. Brand Image 4 e. USP/ESP 4 f. Brand Personality 4 g. Brand Positioning 4 h. VIPS 4 i. PRISM 5 j. CSR Read MoreCompany s Mission, Vision, And Primary Stakeholders1531 Words   |  7 PagesUnder Armour Genia Moses Dr. Lurlene Irvin Business Administration Capstone September 7,2016 Under Armour Table of Contents Introduction Company’s mission, vision, and primary stakeholders Five 5 forces SWOT Strategy Competitiveness and profitability Communications plan Strategy for disseminating significance of the proposed solution to the various stakeholders Corporate governance Effectiveness of leadership Empowering workers Labor and Human Rights References IntroductionRead MoreAn American Sports Clothing And Accessories Company1507 Words   |  7 PagesIntroduction Under Armour, Inc. is an American sports clothing and Accessories Company. The company is a supplier of sportswear and casual apparel. Under Armour began offering footwear in 2006. Company’s mission, vision, and primary stakeholders Under Armour s mission is TO MAKE ALL ATHLETES BETTER THROUGH PASSION, DESIGN AND THE RELENTLESS PURSUIT OF INNOVATION. Vision Statement: To be the world s #1 performance athletic brand Five 5 forces THREAT OF ENTRY - LOW to MEDIUM: Interesting becauseRead MoreUnder Armour (Case 26)1065 Words   |  5 PagesStudent 9/23/13 Under Armour (Case 26) Technological Hot and sweaty t-shirts are a thing of the past. New and innovative material for making clothing has changed the game for sports apparel. Now, high-tech fibers are woven into shorts, shirts, jackets and more that can adapt to and regulate the body’s temperature. This advancement is huge for athletes of all kinds, allowing increased performance and endurance. New â€Å"water-resistant† material and fibers that prevent ultraviolet and infrared rays